Engagement — Platform Due Diligence
Code & Co. provides Tech & Product Due Diligence to FLEX Capital ahead of its acquisition of ComX
B2B selling has changed significantly since the Covid-19 pandemic. Customers now expect flexibility from sellers and a highly convenient and personalized experience, and sellers using digital solutions are seeing five times more growth in new business, according to McKinsey. ComX is a market-leading digital solution for B2B sales, helping more than 400 clients to optimize their sales.
FLEX Capital has acquired a majority stake in ComX, a B2B sales enablement platform. The investment will fuel ComX’s growth from a hidden champion to a world-leading SaaS provider for automated sales.
ComX supports companies with complex B2B products and services by automating and digitizing sales processes, making every step of the deal cycle measurable, and avoiding time-consuming tasks in the process that add little value. It is the only company in the world that offers a solution that covers the entire sales value chain for these businesses.
FLEX Capital will support ComX’s growth plans by preparing the business for internationalization, ensuring scalability through automation and technical best practices, and by professionalizing its management structure. The experience FLEX Capital has in supporting tech businesses to expand onto a global stage makes it a great fit to help ComX achieve its goals.
“ComX is a bootstrapped company with an ambitious vision. The investment from FLEX Capital will enable it to supercharge its growth by innovating to expand and optimize its product offering and strengthening its software platform to ensure it can scale.” says Lukas Ingelheim, co-founder of Code & Co. “We are excited to see ComX and FLEX collaborate to create an international leader in digitizing B2B sales.”
Scope of Work
Code & Co. provided Tech & Product Due Diligence to FLEX Capital ahead of its acquisition of ComX. This included an assessment of ComX’s platform, operations and hiring plans. Code & Co. also analyzed the product's scalability and stability, identifying areas for improvement and flagging potential risks to be addressed.
Supporting FLEX Capital in its acquisition of ComX underlines Code & Co.’s position as a leading Technology and Product Due Diligence provider on growth stage SaaS mandates.
About FLEX Capital
FLEX Capital is a next-generation private equity fund that invests in profitable and growing German medium-sized internet and software companies, the #MitTECHstand. Behind FLEX Capital are the six entrepreneurs Christoph Jost, Peter Waleczek, Andreas Etten, Jan Becker, Felix Haas and Dr. Robert Wuttke, who founded numerous companies themselves and made more than 140 tech investments. The FLEX portfolio currently includes 11 portfolio companies across five platforms.
ComX is a market-leading B2B sales platform for companies with services and products that require explanation. It is the only company in the world that offers a solution for the entire sales value chain. The company makes it possible to win new customers strategically and plannably by shortening sales cycles to a few days through automation and digitization of processes, making every step of the deal cycle measurable and thus building millions in new business.
About Code & Co.
Code & Co. is an independent advisory firm that specializes in providing modern, actionable Tech & Product Due Diligence for the global alternative investment industry. Our expertise uncovers risks that threaten asset value and opportunities to accelerate growth.