Engagement — Add-on Due Diligence
Code & Co. provides Tech and Product Due Diligence to Hibu Inc., an H.I.G. Capital portfolio company, in connection with its acquisition of the Marketing Technology Platform of Signpost, Inc.
Code & Co. provided tech and product due diligence to Hibu Inc., an H.I.G. Capital portfolio company, in connection with its acquisition of the marketing technology platform of Signpost, Inc. Hibu is the leading provider of technology enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States.
The Signpost marketing technology platform, which includes its Marketing Automation, Messaging Hub and Instant Response solutions, allows SMBs to design and deploy optimized text and email marketing campaigns, instantly respond to leads via automated text messages, manage communications across multiple platforms from an integrated messaging hub, and collect customer feedback and reviews. This one-stop marketing and communication tool empowers its clients to efficiently acquire, retain and enhance relationships with prospective and existing customers to increase conversions from digital marketing campaigns.
Scope of Work
Code & Co.’s scope of work included a thorough audit of the platform’s technological capabilities and a review of platform architecture and infrastructure, cybersecurity processes, technical stack and business continuity procedures. In addition, Code & Co. performed an in-depth codebase walkthrough and review of the software development life cycle. Code & Co. also assessed platform operations, third-party integrations and technical aspects of post acquisition integration and customer migration.
About H.I.G Capital
H.I.G. is a leading global alternative assets investment firm with over $59 billion of equity capital under management. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to middle market companies, utilizing a flexible and operationally focused / value-added approach.
Hibu is the leading provider of technology-enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs and services, auto repair, legal and medical. The Company’s subscription-based offering provides SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews and reputation