Engagement — Platform Due Diligence
Code & Co. advises the Haus Cramer Group on Tech & Product DD for its investment in Bierothek, a leading craft beer retailer in Central Europe.
Bierothek offers a comprehensive e-commerce platform, complemented by various auxiliary services. These services support its B2B customers, specialty craft beer breweries, in retail, distribution, logistics, and go-to-market needs.
Scope of Work
Code & Co. provided Tech & Product Due Diligence to the Haus Cramer Group.
This encompassed conducting a comprehensive evaluation of the shop platform and overall e-commerce ecosystem, delving into its architecture, infrastructure, scalability, as well as key capabilities of supporting systems for warehouse and order management, logistics, GTM, marketing, and more.
Furthermore, Code & Co. examined Bierothek's strategic vision and future plans, customer support practices, operational processes, and notably, the organization's capacity to effectively expand in response to heightened demands.
Bierothek is one of the leading craft beer retailers in Central Europe. It has an established franchise chain of brick-and-mortar stores. Its online marketplace is one of the largest beer online shops in the German-speaking countries.
About Haus Cramer Group
The Haus Cramer Group (formerly: Warsteiner Group) is a family-run beverage company, which has evolved over nine generations into a global business with approximately 1,000 employees. The company was founded in 1753 and has been owned by the Cramer family ever since. The core competence of the family enterprise focuses on the art of brewing beer and its portfolio includes a range of different beer types. The Haus Cramer Group rose to fame with its flagship brand Warsteiner whose smooth taste and top quality contribute to the uniqueness of its beer brewed in the pilsner style.
Today, the portfolio of the group covers a wide spectrum of great beers and popular brands – ranging from regional to international, from entry level to premium. In addition, the Haus Cramer Group maintains sales partnerships, licensing agreements and cooperations with partner breweries around the world.