Code & Co.

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Engagement — Platform Due Diligence

Code & Co. provides Tech & Product Due Diligence to Expedition Growth Capital ahead of its investment in Batch

Founded in 2015, Batch is a push notification market leader. Following six years of bootstrapped growth, the company wants to use this round of funding to further pursue its growth plan and build the future of CRM.

  • Batch is a mobile-first CRM platform.
  • Batch technology is present on 99% of French mobile phones.
  • Batch excels at customer support for its demanding enterprise customer base.
  • Code & Co. advised Expedition Growth Capital on Tech & Product Due Diligence.

Batch, the mobile-first CRM platform, has secured €20m in funding. With its technology present on 99% of French mobile phones, it has handled over 400 billion messages for its 300 plus enterprise clients, including prominent global players like LVMH.

Batch facilitates sophisticated, highly targeted, mobile and desktop push campaigns for marketing professionals. This has provided significant added-value to email-centric CRM and marketing platforms.

Batch has managed to impress its highly demanding enterprise customers without raising outside capital. Its founders now hope to expand internationally and become a European category champion by offering a full featured mobile-first marketing automation platform.

Code & Co. advised Expedition Growth Capital on Tech & Product Due Diligence, with a focus on Batch’s AI and ML potential, technological infrastructure and architecture, and product growth roadmap. This most recent venture is another example of Code & Co.’s extensive sector expertise when it comes to the thorough assessment of new business models and platform concepts.