Code & Co.

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Engagement — Add-on Due Diligence

Code & Co. provides Tech & Product DD to Bregal Unternehmerkapital and MEDIA Central Gruppe/Offerista Group, which are joining forces with ShopFully to establish themselves as Europe's leading drive-to-store marketing platform.

The MEDIA Central Group ("MEDIA Central"), a leading provider of data-based 360° drive-to-store marketing solutions and a Bregal Unternehmerkapital portfolio firm, today announced it has combined with ShopFully, a leading European drive-to-store marketing tech platform offering a digital reach of >70 million shoppers for major retailers and brands.

Scope of Work

Code & Co. provided Tech & Product Due Diligence to MEDIA Central Group and Bregal Unternehmerkapital.

Code & Co. assessed the company’s architecture, infrastructure, and tech stack. Further, Code & Co. validated the companies’ technical post-merger integration (PMI) and target architecture plans, conducted a code walkthrough and analyzed the company’s security and resilience practices.

About ShopFully

ShopFully aims at reinventing local shopping worldwide, being the European champion and one of the leading international digital drive-to-store marketing tech platforms for major retailers and brands. With presence in 12 countries across Europe, Australia, and LatAm, ShopFully reaches a network of approx. 45 million active users, thanks to the apps and websites DoveConviene, Tiendeo, PromoQui, and VolantinoFacile. Through its tech solutions – including HI! (Hyperlocal Intelligence), the AI-based hyperlocal marketing platform – ShopFully helps over 400 top global retailers and brands engage with consumers throughout the purchasing process, from online research to in-store shopping. It employees 370 talented people from 30 different nationalities. For more information, please visit

About MEDIA Central

Powerful brands for powerful communication solutions: The MEDIA Central Group brings together MEDIA Central, the Offerista Group, the data science experts at Yagora GmbH and MEDIA Central Poland and MEDIA Central Czech Republic under one roof.

The MEDIA Central Group supports its customers as a trusted partner and holistic solution provider for successful data-based 360° offer communication. Both the group’s solutions and services make a significant and measurable contribution to increasing retail sales. As the market leader in unaddressed household advertising, MEDIA Central manages over 15 billion brochures every year. The Offerista Group is Europe’s largest network for digital trade marketing and bundles over 1,400 platforms and reach partners in its own native network. As experts for the moment of the purchase decision, Yagora analyzes and optimizes measures in the area of shopper marketing and thus enables the increase in POS performance. The group has over 500 employees at 14 locations in 7 countries throughout Europe and today serves customers in 24 countries from all sectors. For more information, please visit

About Bregal Unternehmerkapital

Bregal Unternehmerkapital ("BU") is a leading family-backed investment firm with offices in Zug, Munich, and Milan. As a part of a family-owned business that has grown over several generations, the BU funds invest in mid-sized companies based in Germany, Austria, Switzerland, and Northern Italy. With the mission to be the partner of choice for entrepreneurs and family-owned businesses, BU seeks to partner with market leaders and "hidden champions" with strong management teams and outbreak potential. Since its founding in 2015, the funds managed by BU have invested over €2.6 billion in more than 100 companies, supporting over 25,000 employees, and working in partnership with entrepreneurs and families to develop, internationalize, and digitize their businesses, while helping them generate sustainable value on a responsible basis with the next generation in mind. For more information, please visit or follow us on LinkedIn.

About Code & Co.

Code & Co. is an independent advisory firm that specializes in providing modern, actionable Tech & Product Due Diligence for the global alternative investment industry. Our expertise uncovers risks that threaten asset value and opportunities to accelerate growth.