Pre-Investment

Technology & Product Due Diligence

In a field often associated with carefully tracking relatively insignificant costs – such as MS Office and Salesforce licenses – or meticulously counting the exact number of lines of code written, we guide our clients towards confident investment decisions by instead focusing only on the issues that count.

Our reports are deep and substantial but you don’t need a computer science degree to decipher them – they are entirely focused on high-impact technology and product opportunities and risks.

Our tech and product due diligence audits follow our proprietary, tried-and-tested framework and provide actionable insights into the opportunities and risks that really matter when making an investment decision and seeking to create accelerated value.

Our in-depth audits analyze a target’s technology, product, and engineering capabilities. The insights we deliver across these areas help our clients to gain a deeper and more complete understanding of the target: while technology is all about “hard facts,” product is knowing what not to build (and understanding the “why”) and engineering deals with the team and processes. The final strand of information that we provide our clients with relates to company specifics, such as a target’s maturity as a company and their domain. Once we have shared our advice across these four key areas, our clients are well prepared to make strong investment decisions.

Our Framework

Our framework covers what matters, including (but not limited to) the following key aspects:

Technology – The Hard Facts

  • Architecture and infrastructure
  • Scalability and security
  • Code quality and test automation
  • Domain and database design
  • Tech choices and tech debt
  • Algorithms and IP

Product – Knowing What Not to Build

  • Platform due diligence
  • Product roadmap and product vision
  • KPI and conversion rate optimization (CRO)
  • UX Capabilities and brand value
  • Digital marketing and search engine optimization (SEO)
  • Operations and customer support

Engineering – Who and How

  • Software development life cycle (SDLC)
  • Engineering processes and agile structure
  • Certifications and strategy
  • Knowledge silos and team structure
  • Hiring roadmap and attractiveness

Work Packages

We offer two different technology and product due diligence packages: the smaller Key Insights Audit and the full Tech and Product Due Diligence Audit:

Key Insights Audits

Key Insights Audits are concise tech and product due diligence assessments that are ideal for early investment rounds. They are favored by venture capital funds and help guide startups in the right direction.

Technology and Product Due Diligence

Technology and Product Due Diligence audits assess a target’s tech, product, and team capabilities in more detail and also include company- and domain-specific data requests. The data provided is then benchmarked against industry best practices and our internal risk-scoring database.

Who We Are

Code & Co. is an independent advisory firm that specializes in advising funds in the global alternative investment industry. Code & Co. offers modern and holistic technology and product due diligence across the entire investment life cycle – from outside-in audits and confirmatory due diligence to portfolio audits, exit preparation, and vendor due diligence.