Code & Co.

  • Unbound Capital logo
  • VAHA logo

Engagement — Platform Due Diligence

Code & Co. advises Unbound on the Series B growth investment in smart fitness mirror manufacturer VAHA

Code & Co. acted as exclusive technology and product due diligence advisor to Unbound on the investment in VAHA, a leading smart fitness mirror.

  • Multi-million Series B growth capital investment in VAHA
  • VAHA is a leading D2C brand and manufacturer of smart fitness mirrors

The Berlin-based start-up is a provider of smart workout mirrors. It provides the user with a selection of live personal trainers to suit their specific fitness preferences and hundreds of online yoga, weight training, endurance workouts, and meditation sessions. In addition, the VAHA Mirror enables the user to participate in 1:1 video conferences with their personal trainers. Furthermore, the startup works on utilizing sophisticated machine learning capabilities to offer smart posture correction and personalize training sessions even more.

London-based investment firm Unbound lead a multi-million Euro Series B funding round, together with Porsche Ventures, TQ Ventures, and existing investors HV Capital (formerly Holtzbrinck Ventures) and Rocket Internet’s Global Founders Capital.

Code & Co. acted as the exclusive Tech & Product Due Diligence advisor to Unbound assessing VAHA’s product, technology, and engineering capabilities with a focus on software architecture, scalability, security, product vision, UX, and product roadmap, as well as hardware-related focus areas. 

The transaction underlines Code & Co.’s position as a market-leading technology and product advisor on growth equity investments globally. It further highlights Code & Co.’s deep sector expertise in technically and operationally highly complex sectors of the global digital economy.