Code & Co.

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Engagement — Platform Due Diligence

Code & Co. provides Tech & Product Due Diligence to Ufenau Capital Partners ahead of its acquisition of a majority stake in Datalogue

Data analytics is a concept every business has become familiar with in the age of data regulation and GDPR. Datalogue’s full-service offering allows businesses to succeed with data-based insights, data management and analytics solutions.

Datalogue helps businesses stay relevant to their customers by bridging the gap between internal customer data and external data sources, transferring analysis into experience. Founded in Hamburg in 2012, the business has grown across the European market in its decade of existence, opening offices in Zurich and Amsterdam to support the continent’s largest markets.

Ufenau’s investment will focus on the expansion of Datalogue through a program of digitalization in its marketing and sales processes. Datalogue will also be supported to expand its service offering to customers, developing analytical methods to work with new technologies such as machine learning and artificial intelligence. Datalogue’s existing strong market position will be key to building a European leader in the fields of data analytics, insight management, and data monetization.

“Datalogue’s product suite comprises several promising growth opportunities from a technical perspective. Ufenau Capital Partners is the ideal partner to help build them into a European leader in their sector,” said Dan Bender, Founding Partner at Code & Co.

“Datalogue has built an excellent reputation and expertise in the field of data management and analytics. The combination of analytical know-how and sound technology expertise is remarkable. We are looking forward to accompanying the company in its next growth phase and to working with the management and the entire Datalogue team," said Dieter Scheiff, Managing Partner at Ufenau.

Scope of Work

Code & Co. provided Tech & Product Due Diligence to Ufenau Capital Partners ahead of its investment in Datalogue, developing an in-depth assessment of Datalogue’s product portfolio, technological capabilities, and product-strategic growth strategy. Code & Co. also worked with Ufenau to assess Datalogue’s product roadmap and engineering capabilities.

This investment illustrates Code & Co.’s position as a leading Tech & Product Due Diligence provider on pan-European technology investment mandates.

About Ufenau Capital Partners

Ufenau Capital Partners is a privately-owned Swiss Investor Group headquartered at Lake Zurich which advises private and institutional investors with their investments in private equity. Ufenau Capital Partners is focused on investments in service companies in German-speaking Europe, Iberia and the Benelux region and invests in Business Services, Healthcare IT Services, Education and Financial Services sectors. Since 2011, Ufenau invested in over 250 service companies in Europe. Through a renowned group of experienced Industry Partners (owners, CEOs, CFOs), Ufenau has an active value-adding investment approach at eye-level with entrepreneurs and managers. Ufenau raised its seventh flagship fund in Q1 this year with a volume of EUR 1.0bn and advises capital of EUR 2.5bn.

About Datalogue

Founded in 2012, the implementation-oriented consulting company supports its customers in generating measurable business success from data and insights using innovative data intelligence methods. Well-known brands trust in the data-driven know-how of Datalogue and its specially developed Customer Growth Ecosystem. Datalogue’s customers operate in the finance and insurance sectors, as well as tourism, entertainment, telecommunications, energy, and the consumer goods industry. They include Hamburger Sparkasse, Metro HD, A-ROSA, and the Swiss optics expert Visilab. Datalogue is headquartered in Hamburg with offices in Amsterdam (Netherlands). London (UK) and Zurich (Switzerland). The growing business employs more than 65 employees, including digital marketers, data scientists, IT experts and consultants.

About Code & Co.

Code & Co. is an independent advisory firm that specializes in providing modern, actionable Tech & Product Due Diligence for the global alternative investment industry. Our expertise uncovers risks that threaten asset value and opportunities to accelerate growth.