Code & Co.

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Engagement — Add-on Due Diligence

Code & Co. provides Tech & Product Due Diligence to PSG and Sport Alliance ahead of their acquisition of gym management software easySolution

PSG, a leading growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies, and Sport Alliance, the German market leader for cloud-based gym management software, successfully completed the acquisition of easySolution, a provider of gym and member management software.

With “Magicline” and “Easy Solution”, the Sport Alliance Group now plans to bundle two of the most successful teams for gym and sports facility software in the DACH region.

In the words of Sport Alliance CEO Daniel Hanelt, "There is a great opportunity for both companies from this merger to become one of the world's leading providers of management solutions in the fitness industry."

PSG is a leading growth equity firm that partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, and London. The firm has backed more than 95 companies and facilitated over 375 add-on acquisitions.

Code & Co. advised PSG and Sport Alliance on Tech & Product Due Diligence by compiling an in-depth assessment of easySolution’s software architecture and infrastructure, technology stack, scalability, and security. Furthermore, Code & Co. assessed the company's platform capabilities, data strategy, product-strategic growth plans, and easySolution’s engineering team and software development processes.

This transaction highlights Code & Co.’s sector expertise in highly complex technical and operational sectors of the global digital economy.