Engagement — Platform Due Diligence
$30M growth funding for eStoreMedia, a leading digital shelf automation software provider for Fortune 500 brands
Code & Co. provides Technical & Product Due Diligence to the investor consortium ahead of their growth investment in eStoreMedia to accelerate the development of its digital shelf automation technology and strengthen the company’s global service proposition.
- eStoreMedia provides a Digital Shelf Automation platform for brands and already counts many of the Fortune 500 brands as its clients.
- The $30M growth investment is the first external investment in the company.
- Code & Co. led Tech & Product Due Diligence for Kennet Partners and Digital+ Partners.
eStoreMedia provides product manufacturers with a complete suite of SaaS products for navigating the fast-growing e-commerce channel.
eStoreMedia develops solutions which change the way brands and their e-commerce retail partners work together. It creates seamless platforms, such as its eStoreCheck monitoring platform, for integrated analytics, e-content automation, and shopper research for ultimately better brand positioning and consequently sales. It has a global footprint with over 1000 e-retailers and hundreds of global brands, including many Fortune 500 brands.
The company will use the investment to accelerate eStoreMedia’s digital shelf automation suite for brands, as well as for expansion into new markets.
This is the first external investment in the company and both investors have significant experience in building SaaS and B2B focused businesses as they look to accelerate their growth. Kennet Partners is a leading European technology growth equity investor focused on bootstrapped and capital-efficient companies, and it has invested alongside Digital+ Partners, a growth equity investor focused on B2B technology companies.
Code & Co. provided Tech & Product Due Diligence ahead of the growth investment, taking an in-depth look at eStoreMedia’s architecture, product roadmap, and technical growth strategy. Code & Co. also evaluated the potential of its machine learning capabilities to drive future growth opportunities in its dynamic market segment.
The transaction underlines Code & Co.'s strong positioning as an established technology and product advisor on growth investments to clients across the globe. It further highlights Code & Co.’s sector expertise in highly complex technical and operational sectors of the global digital economy.