Code & Co.

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Engagement — Platform Due Diligence

Code & Co. provides Tech & Product Due Diligence to Investcorp ahead of its majority stake investment into Contentserv

E-commerce has not only become more important, but a part of day-to-day life, as consumers expect to be able to make any type of purchase online. Contentserv provides the all-in-one cloud solution for marketers, product developers, and IT teams.

Investcorp Technology Partners, a leading European lower middle market technology investor, made a majority stake investment into Contentserv, a leading provider of Product Information Management (PIM) software. Contentserv has seen a rapid expansion phase with a revenue CAGR of 30%, and has expanded into Benelux, France, Japan, and the US from its core DACH market. As part of this transaction, Investcorp is also investing capital into the company to further its global expansion and product development efforts.

“Contentserv is excellently positioned with its all-in-one cloud solution to reach efficient product content management across all channels and can offer personalized consumer experience on a global scale. We are confident that Investcorp’s expertise and support will further enable Contentserv to expand and excel,” said Dan Bender, founder of Code & Co.

Scope of work

Investcorp Technology Partners was advised by Code & Co., who have been “a trusted relationship partner of Investcorp for many years”, providing a blend of technical expertise and “hands-on operational background as well as strong expertise” (Georg Knoflach, Managing Director at Investcorp Technology Partners). Focus topics of the Tech & Product Due Diligence included an assessment of Contentserv’s architecture, infrastructure, and technology choices. It also encompassed a review of the company’s innovation practices and growth roadmap.

About Investcorp

Investcorp is a leading global manager of alternative investments with six lines of businesses, including: private equity, real estate, absolute return investments, infrastructure, credit management, and strategic capital. With an investment policy that is both responsible and profitable, Investcorp aims to generate strong performance.

About Contentserv

Contentserv was founded in 2012 and has grown to become a market leader in PIM software, as recognized by its top-tier vendor rankings from both Gartner and Forrester. Contentserv’s PIM software suite allows customers to centrally store and manage detailed product-related information for distribution across multiple online and offline channels - thereby enabling companies to improve data quality and consistency and delivering a more compelling product experience (resulting in higher revenue conversion) to its end-customers in an increasingly complex e-commerce driven world.

About Code & Co.

Code & Co. is an independent advisory firm that specializes in providing modern, actionable Tech & Product Due Diligence for the global alternative investment industry. Our expertise uncovers risks that threaten asset value and opportunities to accelerate growth.