Code & Co.

  • Deutsche Beteiligungs AG logo
  • ProMik logo

Engagement — Platform Due Diligence

Code & Co. advises Deutsche Beteiligungs AG on Tech & Product Due Diligence ahead of its investment in ProMik, a global leader in programming and testing solutions for electronics manufacturing.

ProMik, a champion from Nuremberg in the electronics manufacturing sector, has secured a majority investment from Deutsche Beteiligungs AG (DBAG). Alexander Rosenberger and Jens Rosenberger, both integral members of the founding family, will remain actively engaged in the company, serving as Chief Technology Officer (CTO) and Chief Marketing Officer (CMO), respectively.

Scope of Work

Code & Co. conducts Tech & Product Due Diligence for Deutsche Beteiligungs AG.

This included an in-depth assessment of ProMik’s technological, product and engineering competencies. Code & Co. evaluated the architecture and deployment options of FlashTask Pro and pOnline_Pro, the technology stacks employed, as well as the cybersecurity measures and methods for protecting intellectual assets. Code & Co. further assessed ProMik’s product rollout, customer onboarding and support processes, and product roadmap. Code & Co. additionally analyzed the engineering team, key contributors, the software development life cycle, quality assurance process and certification strategy.

About ProMik

ProMik was founded in Nuremberg in 1995. With over 5,000 successful projects completed during the course of its history and more than 60 employees, the family-owned business has evolved into a global leader for sophisticated software solutions. ProMik is serving a market boasting double-digit growth rates and covering a broad range of applications. This range includes the mobility sector, where ProMik is supporting clients in autonomous driving, energy management and electric vehicles. ProMik is also active in the consumer goods, e-bike and home appliances sectors. Industrial applications, along with solutions for electronic components manufacturing that allow clients to optimize their own testing and programming processes, complete ProMik’s profile.

About Deutsche Beteiligungs AG

Deutsche Beteiligungs AG (“DBAG”) has been listed since 1985 and is one of the most renowned private equity firms in Germany. As an investor and fund advisor, DBAG traditionally focuses on mid-market companies in Germany, Austria and Switzerland (the DACH region), and especially on well-positioned companies offering growth potential. DBAG’s sector focus is on manufacturers, industrial service providers and IndustryTech enterprises – businesses whose products facilitate automation, robotics and digitalisation – as well as on companies from the broadband telecommunications, IT services, software and healthcare sectors. With its Milan office, DBAG has also maintained a presence in Italy since 2020. DBAG Group’s assets under management or advisory amount to approximately 2.5 billion euros.