Code & Co.

  • Great Hill Partners logo
  • Vivup x Perkbox logo

Engagement — Platform Due Diligence

Code & Co. provides Tech & Product Due Diligence to Great Hill Partners ahead of its pending strategic majority investment in a newly formed organization comprising Vivup and Perkbox.

Vivup, a leading provider of world-class health and wellbeing benefits, and Perkbox, an award-winning global benefits and reward platform, have announced a decision to combine, aiming to create a premier solution in the UK for both public and private sector employee benefits, and position the combined forces at the forefront of the industry.

Scope of Work

Code & Co. performed a comprehensive Tech & Product Due Diligence of both Vivup and Perkbox.

This included an analysis of both platforms’ architectures, infrastructure, technology stack, cybersecurity measures, and use of open-source technologies. Further, Code & Co. also reviewed each platform's moats, product and technology roadmaps, product operations, customer support processes, and integration capabilities.

Lastly, Code & Co. examined the underlying engineering processes and team structure of both companies, including the software development lifecycle and quality assurance practices.

About Vivup

Since 2005, Vivup has been providing world-class health and wellbeing benefits to employees across the public and private sectors while arming employers with the tools to cultivate resilient workforces, retain great staff and win the war on talent. Vivup partners with almost 4,000 clients and supports 3.3 million+ employees throughout the UK.

Vivup was awarded UK Employer of the Year at the Investors in People Awards in 2022 and won Best Supplier to Work for at the Employee Benefits Awards in 2023. Simon Moyle, CEO was awarded UK Leader of the Year at the Investor in People Awards in 2022 and won Scale up Entrepreneur of the Year (North East) at the Great British Entrepreneur Awards in 2023. Vivup has also just been awarded Number One SME in the UK by Elite Business. 

About Perkbox

Perkbox is the global benefits and rewards platform that allows companies to care for, connect with and celebrate their employees, no matter where they are and what they want. With over 10 years’ experience, Perkbox is trusted by thousands of companies with users across the globe. Its location agnostic globally available platform helps companies with diverse and dispersed workforces harmonise their Employee Value Proposition (EVP) — keeping each employee happy, healthy, and motivated.

About Great Hill Partners

Founded in 1998, Great Hill Partners is a private equity firm targeting investments in high-growth companies across the software, digital commerce, financial technology, healthcare, and digital infrastructure sectors. With offices in Boston and London, Great Hill has invested in more than 95 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. Great Hill has been recognized for its industry leadership, being ranked #4 in the 2023 HEC Paris-Dow Jones Mid-Market Buyout Performance Ranking on March 6, 2024, which evaluated fund performance of 632 leading private equity firms between 2010-2019 . For more information, including a list of all Great Hill investments, visit