Code & Co.

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Engagement — Platform Due Diligence

Code & Co. advises Bregal Milestone ahead of its $115M investment in Uberall, a global location marketing SaaS champion

Code & Co. served as Tech & Product Due Diligence advisor to Bregal Milestone in its growth capital investment.

  • Uberall raises $115M from Bregal Milestone, its management, and existing investors.
  • Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ customer experience - from online interactions to offline sales.
  • The transaction is the tenth investment made by Bregal Milestone and marks its first transaction in Germany.
  • Uberall’s clients include Fortune 500 companies and industry leaders from all over the world.
  • Code & Co. led Tech & Product Due Diligence for Bregal Milestone.

Uberall, the global ‘Near Me’ customer experience SaaS platform, raised a $115 million Series C growth investment led by Bregal Milestone, a European growth capital firm. Current investor United Internet and management are also participating in the round. The transaction is the tenth investment made by Bregal Milestone and marks its first transaction in Germany.

Uberall provides a leading full-suite location marketing and analytics SaaS platform, helping brands and businesses at every step of the ‘Near Me’ journey: from getting found and selected online, to generating offline sales, obtaining, and managing online feedback, and getting recommended.

Uberall is a trusted partner to thousands of B2B customers including more than 600 major global enterprises throughout Europe, North America, and Asia, both via its direct sales or via its extensive global network of channel partners.

Since its founding in Berlin in 2013, Uberall has grown into an international market leader with offices in 6 countries and a global team of 300 employees. The company successfully grew ARR at a 60% CAGR between FY17-20. The investment will drive forward product innovation and enable the company to accelerate its growth strategy.

As part of its growth strategy Uberall is simultaneously announcing it has signed a definitive agreement to acquire MomentFeed, the leading provider of Proximity Search Optimization in North America. Together Uberall and MomentFeed create a new, more powerful ‘Near Me’ Customer Experience platform with unsurpassed capabilities and global reach. The combined company will manage the online presence of 1.35 million business locations, more than any other current competitor. MomentFeed and Uberall count many of the world's largest and most recognizable multi-location brands as their customers, including BP, KFC, Marks and Spencer, McDonald’s and Pizza Hut.

Bregal Milestone is a leading European technology growth capital firm dedicated to making investments in ambitious, high-growth technology companies. The firm provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors.

Code & Co. advised Bregal Milestone on Tech & Product Due Diligence compiling an in-depth assessment of the company’s technical architecture and software design, its scalability, machine learning-enabled data strategy, and growth roadmap across platforms: desktop, mobile apps, voice, car navigation systems, store locators, search engines, maps, social platforms, and advertising networks. Further, Code & Co. assessed the company's technical M&A strategy.

The transaction underlines Code & Co.'s strong positioning as an established technology and product advisor on growth equity mandates to clients across Europe.