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Engagement — Platform Due Diligence

Code & Co. provides Tech & Product Due Diligence to Bregal Milestone ahead of the $70M growth investment in Productsup, a leading P2C commerce data integration software company

With global e-commerce sales projected to reach over $5 trillion by 2022, the market is ripe with opportunities for commerce businesses to scale. But research shows that more than one-third of decision-makers are concerned with the consistency of product information being passed through their tech stack.

Processing over two trillion products per month, the Productsup product-to-consumer (P2C) platform helps brands, retailers, marketplaces, and service providers gain control over their omnichannel strategy, providing a holistic view of data across every product touchpoint. The P2C platform offers end-to-end control across the entire product information value chain thanks to a single unified interface for seamless data management and deep integrations into 2500+ channels (e.g. marketplaces, search, price comparison pages, social), PIM providers, and e-commerce platforms.

​​“What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses,” said Vincent Peters, CEO at Productsup. “We’re in a new era of commerce where outdated approaches are no longer effective. This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage.”

Productsup will work closely with Bregal Milestone’s in-house value creation team, Milestone Performance Partners, to identify and invest in various product development initiatives to further accelerate Productsup’s growth. As part of the funding round, Bregal Milestone will partner with existing investor Nordwind Capital who initially invested in the company in 2017 and still retains a majority stake in Productsup after the transaction.

Scope of work

Code & Co. provided Tech & Product Due Diligence to Bregal Milestone ahead of the $70M growth investment, compiling an in-depth analysis of Productsup’s P2C platform which processes 2 trillion products per month, including its architecture, infrastructure, security and continued scalability capabilities. Code & Co. also assessed Productsup’s data strategy, team, and product-strategic growth roadmap.

This transaction underlines Code & Co.'s strong positioning as an established technology and product advisor on international growth equity mandates.

About Bregal Milestone

Bregal Milestone is a leading European technology growth capital firm dedicated to making investments in ambitious, high-growth technology companies. The firm provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over €15 billion to date.

About Nordwind Capital (NC Growth Fund)

Nordwind Capital is a German based technology-focused growth capital investor focusing on leading, fast growing technology companies headquartered in Germany, Austria, or Switzerland. Nordwind Capital currently has € 500 million assets under management in the main sectors software, eCommerce, media & communications, and tech-enabled services. The firm supports companies with equity investments ranging from €10 to 40 million.

About Productsup

Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI. Learn more at