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Case Study: It Works

Digital Value Drivers

Digitization of the OOH market will have considerable implications on the industry's future potential. It will lead to personalization, smart targeting with less spreading losses as well as allow real-time interactions and data-driven predictions – but also face questions of privacy and potentially new competition.

We helped It Works Group identify new solutions, prototype them, and develop a digital roadmap to diversify its offerings and services – embracing the tide shift of digitization.

In 2017 It Works Group was acquired by a private equity firm that strongly believed in the growth potential of the digital roadmap.

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