- Tech & Product DD
- Digital Communications & Marketing
Code & Co. provides Tech & Product Due Diligence to Investcorp in connection with its acquisition of CloudCare, a leading Italian tech-enabled digital sales and marketing platform
- CloudCare is a leading Italian tech-enabled digital sales and marketing solutions platform, headquartered in Rome.
- Investcorp is a leading global provider and manager of alternative investment products.
- Code & Co. led Tech & Product Due Diligence for the investor.
Established in 2011 and headquartered in Rome, Italy, CloudCare is a leading tech-enabled platform active in the energy, telecommunications, and insurance markets where it operates as a channel partner and digital broker, connecting consumers and service providers through both its own proprietary online platform and clients’ web platforms.
CloudCare’s website, Comparasemplice.it, is a leading online platform for consumers in Italy to compare prices for energy, telecommunications, motor insurance, and personal finance products.
The Company’s differentiated proposition is underpinned by a proprietary CRM software (Customer Relationship Management) fed by a large internally developed database, a unique customer service platform powered by artificial intelligence, and an end-to-end approach to generate sales leads and maximize conversion through its multichannel platform.
CloudCare is a digital innovator with long-standing relationships with the leading energy, telecommunications, and insurance operators in the Italian market. The investment by Investcorp is indicative of the significant market opportunity associated with process digitalization and the rise in the importance of digital distribution channels.
Established in 1982 as a pioneer in private equity, Investcorp has a four-decade track record of supporting fast-growing and innovative companies. The investment in CloudCare adds to Investcorp’s long-standing track record of partnering with leading technology-enabled services companies globally and in Europe specifically, including e.g. Investis Digital, a global digital corporate communications and marketing company; Vivaticket, a leading global provider of tech-enabled ticketing management solutions, and Cambio, the leading Health Tech provider in Scandinavia; and more.
Code & Co. advised Investcorp on Tech & Product Due Diligence. As CloudCare continues to grow within its core verticals and expand into new market segments, Code & Co. analyzed potential technical and product-related risks and opportunities, compiling an in-depth assessment of the company’s technical architecture, infrastructure, machine learning strategy, and growth roadmap.
This transaction underlines Code & Co.’s position as a market-leading technology and product advisor for acquisitions across the globe. It further highlights Code & Co.’s extensive sector expertise in highly complex technical and operational sectors of the global digital economy.
Code & Co. is an independent advisory firm specialized in advising funds in the global alternative investment industry. Our expertise is modern and holistic technology and product due diligence. From outside-in audits and confirmatory due diligence to portfolio audits, exit preparation, and vendor due diligence, we provide our clients with crucial insight across the entire investment life cycle.